1. Securing Future Growth: A 10 Point Plan To Get You Through Tough Economic Times

2. Securing Future Growth: A 10 Point Plan To Help You Fundraise More Effectively

5. One: understand your data Use the right measures

7. Why ROI alone can be dangerous

8. Why ROI alone can be dangerous

10. It’s now or never

11. It’s now or never

13. Cost to acquire $125 $200

14. Long term net value -$180 net (after 3 years) $420 net (after 3 years)

16. Two: apply the Pareto Principle Focus your efforts where you get the best return

18. Data + Intelligence = Insights

19. Too long to ask for a 2 nd gift

20. Speed is key

21. Speed is key

27. Three: look after your donors Take the time, make the effort

31. Make it personal

33. Getting feedback

34. The Honeymoon period:

35. What does it look like?

40. Four: get more donors Find those who deliver the most net value

42. The growth of monthly giving

43. Monthly vs. onetime cash $550 net (after 3 years)

44. Monthly vs. onetime cash $550 net (after 3 years) $270 net (after 3 years)

46. Multi channel approach

48. Five: bringing it all together Final takeaways

50. Thank you and Questions . jonathon.grapsas@paretofundraising.com www.jonathongrapsas.blogspot.com twitter: jonathongrapsas www.paretofundraising.com